Google Photos App tags black people as ‘gorillas’

Group 8, Members: Jonathan Downs, Peter Maurer, Sean Rowland, Victoria Worrall

Identify, link to and describe error-laden experience

Google Photos tags black people as ‘gorillas’ in photo recognition software (http://blogs.wsj.com/digits/2015/07/01/google-mistakenly-tags-black-people-as-gorillas-showing-limits-of-algorithms/).

Short description of above experience

Black users take a photo of themselves and upload it to the Google Photos App. The app’s automatic image labeling process labels the photo of the users into the ‘gorillas’ category. The users are rightfully shocked by the label.

IMG_1478.JPG

Our design process

We identified where in the original process the error occurred. We then branched off before the error occurred and implemented an alternate solution. We also maintained the flow of the original application but with the correct (intended) output instead.

Description of proposed intervention

Black users take a photo of themselves and upload it to the Google Photos App. An anthropologist hired by Google has already identified a series of sensitive labels. The automatic imaging label process labels the photos of users into the gorillas category. Since this label is sensitive, the photo goes through an additional, more advanced, screening process. The users are correctly labeled as ‘people’ and are content.

Concept sketch of proposed intervention

IMG_1479.JPG

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: