Description: I feel embarrassing when someone enters the Wal-Mart through the exit door. Every time I see shoppers doing these, I find myself among them. Few problems I found in the Wal-Mart doors are:
- Entry-Exit signs aren’t displayed properly.
- The source of confusion: Most of the Wal-Mart stores have enters sign on the left side and exit on the right side. These are particularly annoying because people in the US drives right-side that automatically misleads them towards right.
- Even in the absence of people exiting the stores, I have found the exit doors open.
Illustrations of Original experience: I entered Wal-Mart through the exit door. I felt embarrassing when I found myself being noticed by people. I started paying attention after that very moment. In the next few visits, I realized that I wasn’t the only one.
Presentation of design process: My design process includes three simple steps through which I personalize error-laden experience.
Description and concept sketches of proposed intervention: In the above description, I have identified the issues regarding Wal-Mart doors. Having been through a situation myself, I learned that people don’t pay attention to small details. The Wal-Mart doors issue is one, but it can be eliminated through conscious design. Some of the approaches that Wal-Mart can consider to eliminate such issues are:
- Display brighter enter and exit sign. In addition, add voice command at the door to inform shoppers while entering through the wrong doors.
- Review design, study the behavior of customers and make changes accordingly. People in the US walk and drive on the right side, so it might be useful to use a right door for entering the stores.
- Remove all entry and exit signs so that people can choose whichever entries they want to use it.
Reflection on the challenges of designing for yourself: Designing for myself was confusing because above experience is also a common sense problem. Moreover, designing alone is somewhat skeptical due to lack of feedbacks. In the above case, Wal-Mart might have placed exit doors on the right side considering that checkout, customer service and restrooms are closer to the exit door. Among three proposed interventions, I prefer the last one.